Arlene joined the company in 2008, bringing 25 years of national-level experience in strategic marketing, brand management, and executing creative promotional campaigns for professional services. With a strong background in financial services marketing and creative agency experience, Arlene now leads a dynamic marketing and sales support team.
Her expertise lies in developing integrated marketing communications that resonate across digital and print media, driving impactful proposal pursuits, and facilitating effective team collaboration. Passionate about market development, Arlene thrives on working closely with the sales team, crafting compelling messaging, and connecting with client projects to help tell authentic and engaging stories. Her adaptability and focus on results make her a key partner in aligning marketing efforts with sales strategies to achieve business growth.
When not at work, Arlene enjoys spending time with family and friends, cycling, hiking, and gardening.
Favorite Quote:
“You can do some things that I can’t do. And I can do some things that you can’t do. Together we can do great things.” — Mother Teresa
EDUCATION
- Bachelor of Science, Business Administration, Indiana State University
- Performance Services Leadership Program
- Executive Leadership Development in Action, Ridge Associates, Inc.
- The Four Disciplines of Execution, Franklin Covey Program
ASSOCIATIONS
- Indiana State University Scott College of Business – Undergraduate Mentor
- Society for Marketing Professional Services (SMPS) Member
- Design-Build Institute of America (DBIA) Associate Member
- Chi Omega Fraternity Alum
